As featured in June 2017 issue of the Getit-Magazine pages 14-15

Irene-manson-story

CAUSE: Vulnerable elderly people matter; combatting the number who fall while living on their own through CareCallingNow

HOW IT STARTED: My husband Ian and I were a young, busy family, running a demanding business and trying to balance our life as best we could. His mother Maisie, 86, lived in Melbourne on her own and we just weren’t able to check on her every day, so a medical alert necklace was the next best thing. Maisie fell one day in the bathroom, suffering a mini-stroke and was not wearing her necklace because she found it uncomfortable. She was paralysed by the stroke and lay on her cold bathroom floor, unable to move or call out for help for two days before she was found. Thankfully, Maisie survived her ordeal, but we were all shaken.

AN IDEA IS BORN: Maisie, like many older people, wouldn’t wear her medical alert pendant. We couldn’t possibly ring her every day or ask her neighbours to spend more time checking in on her… And besides, Mum wouldn’t want any of that. If only we could call Mum every day. But how? We thought, what if we could automate it? Automated daily reassurance calls by phone to your loved ones to check they’re okay. GENERATIONAL BUSYNESS: Many in the younger generation are so time poor that it is difficult to “find time” to call. When we are young we don’t really realise how busy we are we just get the job done! We fit our parents in when we have

GENERATIONAL BUSYNESS: Many in the younger generation are so time poor that it is difficult to “find time” to call. When we are young we don’t really realise how busy we are we just get the job done! We fit our parents in when we have time or when it suits our purpose. I don’t think it is a case of remembering, it is more that there is a lack of awareness and I believe that is just youth and history repeating itself.

WHY IT’S SO IMPORTANT: Falls are the leading cause of fatal and nonfatal injuries among people over the age of 65. The Australian Bureau of Statistics projections suggest that by 2026 about 907,000 people aged 75 years and over will be living alone, over two thirds of them older women. When a system is failing, people start paying attention. With our aging population, one solution was never going to be enough. We have just added another option… and that’s not the end of the story.

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